Step 4: Assess the results
Evaluating a wellness campaign after it ends is an important step in determining the program’s effectiveness and whether or not goals were achieved. Wellness programs should be dynamic, not static. Programs should evolve over time and take into consideration the needs and interests of employees in order to deliver the most effective, cost-efficient campaign.
Tell your story with data
Data is important and so is the story it tells. Consider creating a data dashboard, typically a one-page, high-level summary of the results that can be shared easily. Data may include key metrics such as employee health risk, participation rates and satisfaction.
Here's a sample dashboard to get you started.
Revise your program
Compare data year over year or after the next program ends. In order to make improvements, ask critical questions.
- Who didn't participate? Why not?
- How can you better engage more employees next time?
- What was successful and why?
- What wasn't successful? How can it be improved?
Some wellness campaigns take a few years to yield results, so don't get discouraged. Once you’ve identified areas for improvement, brainstorm ideas that will boost success over time.
If the program was successful, it’s especially important to share the results with employees. Knowing they contributed to the overall success of the program can motivate employees in the future. Positive reinforcement can also empower them to lead healthier lives outside of work.
Show your employees how much you appreciate their participation by throwing a celebration. Remember to focus on overall results, not individual success (unless someone is willing to share his or her experience). But don't limit the conversation to successes. If something didn't go as planned, be honest. Ask for feedback and suggestions on ways to improve.
Applying for a workforce wellness award is a great way to heighten awareness of healthy initiatives and to share success with others outside the organization. Evaluating your program against industry best practices will not only affirm success but also highlight areas that need improvement. As a bonus, you can continue to develop best practices by gleaning insight from other organizations. There are numerous awards and recognitions available. We’ve highlighted two below:
- Fit-Friendly Worksite: The American Heart Association (AHA) recognizes employers for creating a culture of health in the workplace through progressive leadership and employee wellness initiatives. Recipients appear on the Honor Roll on the AHA's website and can showcase this designation to current and future employees.
- Healthiest Employers Awards Program: This program recognizes organizations that are committed to creating a healthy workplace. The award is based on programming in six categories, from culture and leadership commitment to reporting and analysis.